项目管理适用于公司创业活动的研究

Application of Project Management to New Venture Launch Activities

公司创业正成为现有企业快速发展、寻找利润增长点的重要途径。管理公司创业活动遇到诸多障碍,主要来自内部的组织结构、文化观念、制度规章等方面。研究表明,解决这些问题的有效方法之一是借鉴TPM、APF、xPM等项目管理技术,并将其适用部分应用到公司创业活动之中。

New yenture is becoming an important approach for existing enterprise to get fast growing and to seek for new profits. But, there are still some barriers in the process of new venture, mostly from the internal organization structure, the culture, and the regulation of firms. It is shown that the best way to solve these barriers is to apply project management to new venture launch activities.