大中型百货商场战略模型及其适用性分析

Analysis on the Strategic Model of large and Medium-sized Department Stores and its Applicability

大中型百货商场如何应对全球经济一体化的竞争成为目前理论界关注的一个重要问题。本文试图构建一个大中型百货商场发展的战略模型,研究我国加入WTO后大中型百货商场的生存和发展的空间问题,寻求其合理的发展出路。

How to cope with the competition of global economic integration for large and medium - sized department stores becomes an important concern for theoreticians now. This paper is an attempt to establish a strategic model for the development of the large and mediumsized department stores and studies the problems of existing and developing space for them after China＇ s entrance into WTO, in order to find out for them a proper way of developing.