认知方式与消极情绪对旅游决策影响的实验研究

An Experimental Research on the Influence of Cognitive Styles and Negative Emotions on Tourism Decision-making

本研究在以往研究基础上,通过实验室实验,探索了个人的认知方式和消极情绪对旅游决策的影响。结果发现,认知方式的主效应不显著;消极情绪的主效应非常显著,有消极情绪唤醒的被试与没有消极情绪唤醒的被试,最终的决策结果,存在非常显著的差异。

Based on former researches, this research explores the influence of personal cognitive styles and negative emotions on tourism decision-making through laboratory experiments. It was found that the main effect of cognitive styles was not remarkable. On the contrary,the main effect of negative emotions was very remarkable. The results of decision-making between the subjects woken up by negative emotions and those not woken up by negative emotions were remarkably different.