基于认知观的创业过程研究

Cognition-based Perspective on the Entrepreneurial Process Research

创业是一个过程化的概念,以创业者的认知特征作为研究焦点有助于发现新问题。本文以此为主线,试图回答三个问题。①创业行动:为什么某些人成为创业者?②创业决策:为什么某些人意识到商机?③创业结果:为什么某些人创业取得成功?

Entrepreneurship is a concept of process.Cognition-based perspective is helpful to insight in the entrepreneurship research.In terms of this approach,this paper attempts to answer three questions：① entrepreneurial action： why did someone become entrepreneur？ ②entrepreneurial decision：why did someone identify the opportunity？③entrepreneurial outcome： why did someone succeed in the end？