管理时尚传播过程研究

A Study on Diffuse Process of Management Fashion

管理时尚指短时间内大家普遍认为处于管理学发展前沿的某种管理技巧,它们具有操作性强、以偏概全等特点。管理者、企业员工、消费者、社会大众、社会团体以及合作伙伴共同导致了企业对管理时尚的强烈需求,管理权威、商业学校、咨询公司与大众媒体针对这种需求提供了大量的管理时尚,供给与需求形成了管理时尚市场。管理时尚在不同类型的企业内经历了不同的应用阶段。将它们的国内外传播综合考虑,其生命周期曲线将呈现出一种雁形模式。最后,管理时尚的许多特点在输出国与输入国将会表现出巨大差异。

Management fashions have been defined as “transitory collective beliefs that certain management techniques are at the forefront of management progress”. They have characteristics of prescriptive and one-size-fitsall etc.. The managers,employees,consumers,social masses,social groups and partners together shape the enterprise＇s intense demand for the management fashions. Management gurus,business schools,consulting firms and mass media organizations together provide massive management fashions in view of this kind of demand. The demand and supply for them forms the market of management fashions. The management fashion has experienced different application stages in enterprises of different kinds. Taking account of their domestic and foreign dissemination,their life circle curve will present a kind of wild goose shape mode. At last,many characteristics of management fashion will present huge difference between the output country and the input country.