期刊编辑角色意识探析

On journal editor's self-consciousness

期刊具有集精神文化价值和市场商品价值于一身的双重属性。这种属性要求期刊在为满足大众精神文化需求服务的同时,也要为自己的生存与发展寻找商机。因此,期刊编辑不再是选题、策划、编辑、加工、整理等单一的编辑角色,而是要成为一个多元化、多角色的期刊生产者、营销者和服务者。在坚持社会效益是第一位的前提下,适当地提高经济效益,准确地把握社会效益与经济效益的最佳契合点,以期达到期刊的“双效”、“双赢”。

Journals are of dual value：spiritual value and market value, which requires journals to seek for them.selves opportunities to survive and develop. Thus journal editors should be a producer,seller and server in the market in addition to planning, editing, processing and organizing as an editor. To achieve a “win-win” outcome, journals should raise their social and economic benefit.