新疆入境旅游市场分析及发展对策

Analysis on Tourism Market of Xinjiang and Deveopment Strategy

文章把波士顿矩阵法引入旅游市场的分析,在对新疆20世纪末至21世纪初期接待境外游客数量分析的基础上,通过波士顿矩阵法的计算,建立了新疆境外游客旅游市场竞争态模型,并对来疆旅游境外游客的市场占有率和市场增长率进行了分析,阐述了新疆在拓展境外市场方面存在的问题,提出了发展境外旅游市场的建议。

The method of Boston matrix is applied for analyzing the tourism number coming irom toreign countrics to xinjiang in 20c-21c. By this method, a tourism market competition model of foreigners is set up. The existing problems of developing foreign market in Xinjiang are analyzed,the market possession ratio and market increase ratio of foreign tourists that come to Xinjiang. And mainly the authors make some sugestions on developing tourism market.