国外旅游地形象研究进展

A View on the Studies of Tourism Destination Image in Fureign Countries

旅游形象已成为国内外旅游地研究的热点之一,众多的学者倾力于旅游形象研究,并且取得了丰硕的成果。文章从旅游形象研究的起缘、研究内容、方法、趋势等方面研究近30年来国际旅游学界旅游形象的历程,并阐述了国外旅游形象对国内旅游形象研究的启发。

As flourishing in tourism and intensive competition among tourism destination, the study on tourism image has been noticed by tourism researchers and marketing managers. Since the first study was published, the topic has become one of the most prevalent in the tourism research literature. Researchers now have a wealth of destination image literature at their disposal. To meet the needs concerning the study of “image” and help the domestic researchers to understand the development of tourism study in foreign countries, this paper reviews on the studies progress of TDI in foreign countries, and summarizes the characteristiescs, context, research methods and focus of previous studies.