西北地区发展旅游业现状及发展浅析

Present Condition and the Development of Tourism in West China

文章通过对西北地区发展旅游业的必然性和现状的分析,提出西北地区旅游业的发展战略,认为合理的旅游形象、旅游线路、旅游产品开发设计及旅游宣传、旅游管理和旅游基础设施的建设的强化是西北旅游业持续发展的必要保证。

By analyzing the necessity and the condition of touism in North-west, this paper suggests the strategy for the tourism development. The authors believe that the reasonable design of tour image, good planning of tour lines, the caeful development of tour products, and the improvement in advertisement, management and infrastracture for tourism are foundamental strategies for tourison development in the area.