影像修辞及其表现效果

The Image Rhetoric and its Effect

影像修辞是影像语言运用过程中的一种自然行为,是使影像语言传情达意更加有效的努力和创造。影像修辞与文学修辞具有共同的心理机制,但所用符码的根本不同,致使二者在表现形式上存在着诸多差异。文字语言具有历时态的特征,而影像语言不止于此,作为一种时空复合艺术,影像修辞是在时间和空间两个维度上进行建构的。文学修辞借助于文字,相对直接而明确,而影像修辞依赖于影像,具有多义、间接和含蓄的特点。影像修辞的目的不在于去表述某种确定的意义,而在于着力呈现世界的丰富意蕴,以含蓄、委婉和诗意去启发人们的体味和思考。

The image rhetoric is a conscious behavior in utilizing the film language. It is a more efficient elfort and creation to express people＇s emotion and thinking in the image world. Both image rhetoric and literature tropes are based on the same psychological mechanism, but on the other hand, there are lots of differenees on their expressive formats as per their different codes.The literature possesses the timeliness. The film and television art is a combination of space and time,so the image rhetoric is a further development on the basis of time and space.A literature trope seems eomparativy clear and definite depending on its word expression; the image rhetoric is indirect and implicit because it is based on image.So the purpose of the image rhetoric is not to express the definite conclusion,it shows the abundant connotative meaning of the world, and enlightens the audience to taste and think deeply.