功能食品安全营销控制策略研究

Research on Marketing Control Strategy of Function Food Safety

在功能食品市场环境分析的基础上,以营销组合理论为例分析了功能食品营销策略,从增强食品可追溯性和构筑信用体系两个角度,系统地分析了功能食品安全营销控制策略,为解决我国功能食品营销体系中存在的食品安全问题提供了可行的方法。

The marketing strategy of function food is analyzed with the example of marketing compose theory, based on the analysis of marketing environment of function food. The marketing control strategy of function food safety is analyzed systematically from two points of view, enhancing the food traceability and modeling the credit system. These research results provide a feasible method to address the problem of food safety in our country＇s marketing system of function food.