基于层次熵分析法的湿地生态旅游评价研究——以江苏盐城丹顶鹤湿地自然保护区为例

EVALUATING ECOTOURISM IN WETLAND AREAS BASED ON ENTROPY TECHNOLOGY AND AHP——A CASE STUDY ON RED CROWNED CRANE WETLAND NATURE RESERVE IN YANCHENG,JIANGSU

在生态旅游蓬勃发展的同时,对生态旅游实用的评价和操作也引起了学者们的注意。但目前的评价也大都以定性评价为主,评价结果往往带有较大的主观性,并且由于学者们从各自研究角度出发,而使人们对生态旅游评价工作更加难以理解。文章试图建立湿地生态旅游定量评价的指标体系和评价模型。通过层次分析法和熵技术相结合,由层次分析法确定各评价指标权重,用熵技术对权重进行修正,以求得相对准确的评价结果。并以江苏盐城丹顶鹤湿地自然保护区为例进行了实证研究。

With the development of ecotourism, the research on its evaluation has been the research focus. Now the evaluation are mostly qualitative, the result usually are some what subjective, and researchers from different point of view, which makes it more difficult for people to understand ecotourism. This paper set up an evaluating index system. In order to get a relatively correct result, this paper use the combination of AHP method and entropy technology, first the weighs of each index are obtained through “AHP” method, then they are modified by “entropy” technology. Finally, this model is used in evaluating red crowned crane wetland nature reserve in Yancheng,Jiangsu.