红色旅游开发的问题诊断及对策——兼论井冈山红色旅游开发的启示

Problem Diagnosis and Countermeasures of Red Tourism Development——A Concurrent Talk about the Enlightenment from Red Tourism Development in Jinggang Mountain

红色旅游是爱国主义教育与旅游产业相结合的一种新兴旅游产品,从2004年下半年开始,红色旅游热席卷全国,鉴于红色旅游发展时间较短,在景区开发和管理方面还不成熟,本文在对红色旅游发展背景进行分析的基础上,总结了目前红色旅游开发存在的问题,并借鉴井冈山红色旅游的发展经验,提出了我国红色旅游发展的若干对策,发挥红色旅游政治、经济等多重功能,以利于红色旅游业的可持续发展。

＂Red tourism＂ is a kind of new developing tourism product that combines tourism industry with education on patriotism. Since the second half of 2004, red tourism has developed rapidly all over the country. As the development of red tourism gets off to a late start, it is still immature in the development and management of scenic spots. Based on the analysis of the developing background, the paper has summarized the existing problems of red tourism development. By learning from the experience of red tourism development of Jinggang Mountain, the paper puts forward several countermeasures of tourism development, which ensures multiple functions of red tourism, such as politics, economy, etc. It will benefit sustainable development of red tourism industry.