电子商务时代浙江专业市场的新发展

The New Development of Zhejiang Specialized Market in the Era of E-Commerce

本文认为,电子商务对传统专业市场造成了巨大的冲击,改变了其时空观、信息传递方式和交易方式,降低了市场交易成本。面对网络经济的挑战,浙江专业市场通过市场化与信息化、网络化结合,实现了市场交易方式、市场形态、市场空间和市场模式的不断创新。文章提出,针对当前浙江专业市场存在的信息中心型、有形市场与无形市场结合型、无形市场主导型等三种主要的电子商务发展模式,为进一步促进浙江省电子商务的发展,必须建立完善的市场资金结算系统和第三方物流配送系统;建立健全市场信用体系,保障网络交易安全;加大电子商务人才的引进,不断更新人们的市场观念和交易行为。

The author points out that E-commerce has brought great shocks to the traditional specialized market. In face of the challenge of network economy,through the integration of marketization,informationalization and the development towards network, Zhejiang specialized market has realized constantly innovation in the aspects of trading modes, pattern of the market, market space and market modes. To further improve the development of E-commerce in Zhejiang, we should set up a perfect clearing system and 3PL distribution system; set up a sound credit system to guarantee the safety of network transaction; employ more talents and renew the market ideas and transaction behaviors.