渠道权力理论研究动态探析

Probe into Research Development of Channel Power Theory

渠道成员有效运用渠道权力,对建立良好的渠道关系至关重要。不同的文化背景下,分销商对渠道权力的理解有所不同,渠道权力对渠道冲突与渠道满意度产生的影响也存在差异。因此,要有效运用渠道权力,就必须准确理解渠道权力的来源,以及它对渠道冲突和渠道满意度的影响。

The channel members use channel power effectively, which is of utmost importance for the establishment of a good channel relationship. Under different culture backgrounds, the distributors have different understanding of channel power. The channel power also has different impacts on channel conflict and channel member satisfaction. Therefore, in order to use channel power effectively, the supplier must understand accurately the source of channel power and its impact on channel conflict and channel member satisfaction.