新时期纺织企业出口战略的思考

Study on Export Strategy of Textile Enterprises in The New Era

基于对我国纺织品出口在世界市场上的地位和对2005年初我国纺织品出口剧烈变化的现状分析,讨论了ATC协议结束后我国纺织品出口屡遭限制的内在原因;提出了纺织品出口企业应准确认识"后配额"时代的含义,客观地审视和思考本企业的战略定位,以提高产品附加值和市场多元化为核心,通过提高企业综合竞争力赢得国际市场的战略思路建议。

Based on position of national textile export in the world market and the analyses of changeful situation of national textile export in 2005, the inner reasons of recurrent restriction of national textile export at the beginning of Post ATC era were discussed. Suggestions were brought forward to textile export enterprises to check their understanding of the Post-quota era, to have a thorough examination of their export strategy＇, to make the improvement of the added value of their products and market diversification as the essential goals, to be a better market share and status in the international market by strengthening compositive competition ability of enterprises.