摘要
为了实现企业以最小的客户投入来保持更多有长期价值客户的目标,通过数学建模,对客户长期价值、客户投入全过程进行了深入分析,研究并构建了客户认知投入与保持投入的计算模型,给出了客户投入的最优估算值,实现了企业对客户投入的最优控制,降低了客户投入成本,提出了企业应针对不同客户,分配相应的企业资源,尤其是优先选择且分配较大份额的资源给高端客户,才能更有效地保证企业经济利润的最大化。
To realize the purpose of keeping long life customer with minimum customer devotion, based on deeply analyzing the customer life value, the whole customer devotion process through mathematics modeling, the calculate model of customer cognition devotion and keeping devotion was studied and built. The best estimate value of customer devotion was presented which helped to optimally control the customer devotion cost. It was proposed that enterprises should allocate different resources to various customers, especially to high customers with more resources, and promote the enterprises＇ profits effectively.
出处
《计算机集成制造系统》
EI
CSCD
北大核心
2005年第9期1239-1242,共4页
Computer Integrated Manufacturing Systems
