非营利性组织战略管理形成及其概念模型

Management strategy forming and the conceptual model of nonprofit organizations

非营利组织是社会组织中的一个重要组成部分,对经济发展和社会稳定起着至关重要的作用,非营利组织的管理已经迈入精细化和战略化的新阶段。本文通过比较非营利组织和营利性组织战略管理形成过程中区别,构建非营利组织的战略管理模型,探讨非营利组织战略管理重心;非营利组织战略管理的首要目标是组织的生存,筹资战略是非营利组织的战略核心,低成本战略和质量战略是实现筹资战略的基础。

Nonprofit organizations, as an important component of the social system, play an essential role in accelerating the economic growth and maintaining the stability of the society. By contrasting the differences between the nonprofit and for - profit organizations in the process of forming management strategy, establishing a strategy model of the nonprofit organizations, the paper explores the strategy focus of the nonprofit organizations. With low - cost strategy and quality strategy as the basis of realizing the ftmd- raising strategy, which is the strategy focus, the strategy of the nonprofit organization aims firstly at the maintenance of the organization itself.