企业竞争情报工作的业绩评价

The Achievement Assessment of Enterprise Competitive Intelligence

竞争情报工作属于一种无形的知识与智力资产,服务于决策部门,不产生直接的经济效益,因此该工作的顺利执行离不开业绩评价。本文将平衡计分卡的业绩评价方法引入竞争情报工作,分别从财务、客户、技术、业务流程、职员5个层面探讨了竞争情报工作的业绩评价指标,并讨论了该方法与企业竞争战略的关系。

In a company the competitive intelligence work is a kind of invisible knowledge and intelligence assets. It serves the decision-making department, and does not produce the economic benefits directly, so the work cannot smoothly executed without the achievement assessment. This article introduces a method called balanced scorecard and uses it to evaluate competitive intelligence work. Balanced scorecard assesses CI work from five aspects： fmance, customer, technology, business procedure and personnel. It also discusses the relationship between this method and enterprise＇ s competitive strategy.