B2C电子商务盈利分析

Analysis on E-commerce Profit

B2C电子商务模式虽然具有营销环节少、零库存、基础设施建设费用少等优势,但是由于商品价格、物流成本等原因的制约,使得其盈利出现复杂的局面。本文借鉴日本发展的经验,对我国B2C盈利模式进行分析和探索。

There is a complicated situation foe the profit of B2C e- commerce model because of the limitation of the price of products, logistic cost and other elements, though this model has the following advantages, such as less marketing steps, zero storage,less infrastructure costo Taking the Japanese developing experience for reference, this article makes an analysis and exploration of the Chinese model of B2C e-commerce profit.