关于竞争优势的马克思主义分析框架

A Marxist Analysis Framework on Competitive Advantages

从马克思的劳动价值论出发,企业的竞争优势可以归结为低成本优势和差异性优势。传统的企业竞争优势主要源于大规模生产的低成本优势和以质量差别为主的差异性优势。在新时期,为适应竞争环境和条件的变化,精益生产模式在大规模生产条件下进一步降低生产成本,灵活的专业化生产模式在中小规模生产条件下努力实现产品的多样化(差异化)。大规模定制生产模式旨在定制产品的大规模生产,实现两种优势的结合,是21世纪企业竞争理论的新前沿。

Guided by Marx＇s competition theory,a firm＇s competitive advantages can be summed up to low-cost advantages and differentiation one. The traditional competitive advantages of a firm mainly came from low-cost caused by mass production and differentiation mainly based on quality difference. In the new time, in order to adapt to the change of competition environment and condition, Mean Production tries to lower cost under the condition of Mass Production,and Flexible Specialization tries to pursue the differentiation of products under the condition of middle-scale and small-scale production. Mass Customization aims to the mass production of customized products,and thereby realizes the combined advantages of the two kinds.