摘要
日常生活,广告战与价格战的硝烟不绝于耳,中国企业市场竞争的激烈程度可见一斑。透过现象看本质,中国企业不得不大打价格战的深层原因就是竞争趋同。首先从核心竞争力的角度入手,分析典型的战略型企业免于竞争趋同的方式;然后进一步探讨中国企业竞争趋同的原因和后果;最后结合中国企业的现状提出了一些建议。
The frequent “advertisement war” or “price war” just reveals the one aspect of hard competitive market in China. The deep reason for that is enterprise competitive convergence. Through the dose study on corporate core essence, the paper analyzes the ways of strategy-typed enterprises avoiding competitive convergence. Considering the outcome of this trend, it works out some suggestions for Chinese enterprises.
出处
《商业研究》
北大核心
2005年第19期43-45,共3页
Commercial Research
关键词
竞争趋同
经营有效性
核心竞争力
战略
competitive convergence
operational effectiveness
core competence
strategy
