摘要
高科技行业中,技术,消费者需求,竞争者行为都存在着快速而不持续的变化。在这样的市场环境中,若要保持长久的竞争优势,应对市场的变化,竞争公司必须积极灵活地应对市场中巨大的战略挑战。高科技行业应根据市场特点,制定有效竞争战略。
In the high - tech industry, there exist rapid yet discontinuous changes in such fields as technology, customer demand and expectation and competitors＇ behaviors. In order to maintain their competitive advantages in such a rapidly changing environment, companies should react actively and quickly to any great strategic market challenges by designing effective competitive strategies in accordance with their own conditions.
出处
《商业研究》
北大核心
2005年第19期85-87,共3页
Commercial Research
关键词
高科技行业
竞争战略
模块
简单规则
high-teeh industry
competitive strategy
modularity
simple rules
