摘要
在所有的品牌关系中,品牌与顾客的关系是最重要的关系,也是最基本的关系,现代工业的大规模生产使得品牌与经销商的关系日益重要。不同形式,不同层次,不同类型的关系,对品牌的成长与创造的影响是不同的,需要对品牌关系加以分析,从而建构品牌的关系优势。
The relationship between brand and customers is of the most importance among all the brand relationships. Large scale modem manufacturing just highlights this relationship. Different relationship in terms of form, level and type has diffenent influence on brand creation and development. The research on brand relationship may be conducive to the establishment of brand relationship advantage.
出处
《商业研究》
北大核心
2005年第20期186-191,共6页
Commercial Research
