摘要
行为金融学是应用心理学、行为学的理论和方法分析、研究金融行为及现象的一门新兴交叉学科。运用行为金融理论分析、判断和解释现实的证券市场运行,可以明显地看到,其基本特征表现为无效性,或者说市场是以低效率方式运行的。行为投资分析方法从投资者的各种行为偏差出发,采取一系列的积极交易和管理策略,包括成本平均策略、时间分散化策略、反向投资策略、动量交易策略及设立“止损点”的交易策略等。行为投资分析法力图以较低的成本和风险获取较高收益,具有重大的实践意义。
Behavioral finance is an emerging cross-discipline subject that deals with financial behavior and phenomena through the application of the theory and analytical method of psychology and behaviouristics.Using the theory of behavioral finance to analyze,determine and explain the performance of current securities market,it is found that the market operates basically with no efficiency or it is running inefficiently.Starting with behavioral deviations on the part of investors,analytical method of behavioral investment takes a host of proactive trading and management strategies including cost averaging strategy,time spreading strategy,reverse investment,dynamic trading and setting up 'stop' point and etc.This method,which is intended to gain higher profit at lower cost and risks,is of great practical significance.
出处
《金融论坛》
CSSCI
北大核心
2005年第7期51-55,共5页
Finance Forum
