福建省体育产业竞争优势研究及发展构想

Consideration on Competitive Edge of Sports Industry in Fujian Province

运用经济学理论,对福建省体育产业竞争优势进行理论分析和实证研究。结果表明,与福建省体育产业竞争力提升关系很大的人力资本和知识资源等比较薄弱;大众体育消费的总体水平普遍不高;体育产业中的大多数行业缺乏支持性产业和相关产业形成的产业簇群的支持;市场结构及管理的合理性较差,非价格竞争极为薄弱;体育服务业发展相对滞后;体育产业核心部分(健身娱乐业、竞赛表演业)的整体成长性仍处在较低水平;福建省体育用品(羽毛球系列、运动服装、运动鞋等)加工制造业和竞赛表演优势项目以及民族传统体育项目以其比较优势和在此基础上内生的竞争优势,成为福建省体育产业结构中进步最快、发展水平最高、竞争力最强的行业。据此,提出福建省体育产业竞争优势的发展构想。

Through using the method of economic theory,this paper made theoretic analysis and practical research on competitive edge of sports industry in Fujian province. The result showed that manpower capital and knowledge resource was weak comparing with competition of industry development. The level of sports for all consumption was not high as a whole. Many industries in sports industry were lack of sustainable industry from correlative industry formation. The rational of market structure and management was poor, and non-price competition was weak. The sports service was lag behind. The internal part of sports industry such as recreational and competition business developed at lower level. The competitive edge of manufacture of sports goods in Fujian province such as badminton series, sport clothing and shoe, competition business and national traditional sports become the most competitive industry. Based on it ,some developing suggests for competitive edge of sports industry in Fujian province were put forwarded.