论学校品牌经营策略

On Operating Strategies for School Brand

学校品牌是学校可以经营的一种资产,它具有独特性、优质性和高层次性等特征。学校品牌具有多方面的价值和效应。学校品牌的经营包括学校品牌培育、学校品牌维护和学校品牌扩张。

School brand, an equity that could be operated by schools, has many characteristics, such as peculiarity, superiority and high hierarchy etc. School brand has various values and effects. The operation of school brand includes school brand creation, school brand maintenance and school brand extension.