湖南省大学生体育消费水平的调查与分析

Investigation and Analysis on Sports Comsumption of University students in Hunan Province

随着现代社会的发展和改革的深入,人们的消费观念也发生了深刻的变化,使体育消费在人们的生活消费中的比重越来越大。高校体育教育要以终身体育为指导思想,肯定大学生合理的体育消费对高校体育产业的发展有积极影响,为体育产业化发展提供依据。

With the develotopment of modern society, people＇s idea on consumption also changes, Sports consumption plays more and more im- portant role in people＇s living consumption. Univiersity physieal education should take lifelong physieal education as the guiding idea,and recognize its positive effects on the P. E. Industry of tmiversities.