竞争情报的模糊决策

Fuzzy-decision of competitive intelligence

决策是企业管理的关键,正确的决策能使企业在激烈的市场竞争众立于不败之地。本文通过对竞争情报的模糊综合评估,将对情报的定性分析转化为定量的比较,为企业管理决策提供理论依据。

The key point of management in enterprise is decision,so the correctly decision can make the enterprise keep the invincible position in the heated market competition. In order to provide theoretical reliance of enterprise＇s management and decision, this paper will change the qualitative analysis of information to quantitative contrast, depending on the fuzzy synthetically evaluation in competitive intelligence.