多元化经营企业的品牌整合策略

品牌整合,是影响多元化企业经营业绩的关键因素之一。本文在回顾和分析企业品牌整合发展历史的基础上,研究了影响品牌整合有效性的因素,提出了多元化经营企业品牌整合的策略模型。

The combining of brand is one of the key factors of influencing the pluralistic enterprise＇s business performance.This article is on the basis of reviewing and analyzing that combines tactics development in enterprise＇s brand, research influences brands to combine the factor of validity, has put forward and dealt in the tactics model that enterprise＇s brand combines in pluralism.