体验经济视野中的旅游产品开发研究

随着人们生活水平的不断提高,对旅游产品的要求也越来越高,尤其在体验经济背景下,旅游者对旅游产品的体验显得更为重要。本文通过对体验经济时代旅游消费者行为的研究,对旅游产品的开发提出了相应的对策和建议。

With the constant improvement of living standard, higher requirements on tourism product are presented. Tourists＇ close experience to the tourist product appears more important than before, especially in experimental economy, This essay offers corresponding suggestions and solutions on the development of tourist product through the research on tourist behavior in the age of experimental economy.