论中国电视娱乐节目的困境与出路

From "Pleasant Sensation" to "Aesthetic Feeling"——Diagnosis of Chinese TV Amusement Communication

电视娱乐传播的流行已成为世界性的风潮,与此同时,娱乐遮蔽了电视的文化认知功能、教育功能和审美功能。中国电视娱乐节目经过十余年的发展走进了“娱乐至上”的怪圈,对“快感”的追求替代了对“美感”的追求。娱乐节目文化内涵的缺乏以及创新能力的不足使得娱乐传播陷入困境。中国电视娱乐传播只有坚守文化品格,以人为本,通过创新传播策略,打造健康向上的“绿色娱乐”空间,方能走出困境。文章运用传播学、文化学的理论把脉中国的电视娱乐传播,从学理到实践,从宏观到微观,为中国电视娱乐传播的发展求解。

Popularity of the TV amusement communication has become a worldwide trend, but meanwhile, amusement shades the TV＇s cultural, educational and aesthetic functions. After ten years development, Chinese TV amusement programs also go to the odd circle of “paramountcy of fun”, pursuing pleasant sensation instead of aesthetics. Lack of cultural meaning and innovation ability in TV amusement program led the amusement communication to a difficult situation. Only by holding cultural character and human--oriented view and through innovating communication strategy and creating healthy and aspiring “green amusement” space, can Chinese TV amusement communication walk out the plight. From theory to practice, macrocosm to microcosm, by using the theories of communication and culture, this paper diagnoses Chinese TV amusement communication to seek the way for its development.