体育营销在注意力经济中的创新

Innovation of Sports Marketing In the Attention Economy

在阐释注意力经济的基本理论的基础上,探索了该理论在体育营销中的应用,并对体育营销的策略提出了建议。

This article elaborates the basic theory of attention economy, explores the application of this theory to the sports marketing, and puts forward some strategies for the development of the sports marketing.