摘要
在现代商业社会,包装的价值已经从一个单纯保护商品的功能转化为提升和凸现品牌定位的更高层面上来了。如何有效、科学地利用一个产品的包装色彩、包装造型、包装材料以及包装上面的产品名称、图案、符号、文字等可视元素,成为促进与强化一个品牌定位在客户心目中塑造的重要的营销手段。
With the commercialization of our society, packaging is not only for protection purpose, but also for brand positioning. By using proper package design elements, including color, material, type, logo, graphic and image, packaging can give the products sophisticate and professional looking. Packaging is becoming an effective way for brand promotion by giving the potential customers great visual impressions.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第5期232-233,244,共3页
Packaging Engineering
关键词
品牌定位
包装色彩
包装造型
包装材料
文字信息
客户
brand positioning
packaging hue
package shape
packaging material
character information
customer
