基于收益管理的季节性商品动态定价策略

Dynamic Pricing Policy of the Seasonal Products Based on Revenue Management

以期望收益最大化为目标,研究了基于收益管理的季节性商品的定价策略,给出了在有用户保留价格情况下连续时间定价策略模型,并求出了需求为泊松过程和用户保留价格为指数分布时的最优解.算例分析表明:最优价格是初始库存的递减函数,是潜在购买率和销售时间段的递增函数;期望利润是初始库存和剩余销售时间的递增函数,同时边际期望利润是初始库存的递减函数.

To gain maximum expected revenue, dynamic pricing policy of seasonal products was studied based on revenue management. A continuous-time dynamic pricing model with customer reservation price was proposed. The optimal solution was obtained under the condition that demand is a Poisson process and reservation price is exponential distribution. Simulation shows that the optimal price is a decreasing function of initial inventory and an increasing function of sale period and potential buying probability; expected revenue is an increasing function of remaining sale period and initial inventory, but marginal expected revenue is a decreasing function of initial inventory.