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西方消费者考虑集研究综述 被引量:1

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摘要 考虑集是指消费者在购买决策中积极考虑和评估的少数品牌,只有考虑集中品牌的商品才有可能最终被消费者购买。在西方的消费者行为研究中,考虑集是一个重要概念。本文对西方学者的有关研究成果进行了回顾和梳理,着重介绍考虑集的内涵、规模和影响因素,考虑集的形成机理与过程,以及对考虑集产生影响的主要营销变量。
出处 《外国经济与管理》 CSSCI 北大核心 2005年第10期26-32,共7页 Foreign Economics & Management
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参考文献17

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同被引文献4

  • 1Brown, Juanita, and Albert R., Wildt. (1987),"Factors Influencing Evoked Set",Working Paper 034-87. Columbia, MO: College of Business and Public Administration, University of Missouri.
  • 2Howard,Hohn A and Jedish, Sheth (1969);'The Theory of Buyer Behavior", Newyork, John Wiley and Sons Inc.
  • 3Narayana Chem L and Rom J ' Markm, consumer behavior and product performance: an altematwe conceptuahzatlon ,Journal of marketing,1975(10).
  • 4Robert John(1989),"A Grounded model of consideration set size and composition" Advances in Consumer Research.

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