摘要
探讨了名牌的主要特性和衡量标准,提出了创名牌的途径,最后分析了当前在创名牌工作中普遍存在的3种错误认识。
Discusses the main features and standards to judge'Famous Brands', put forward the way to set up a brand of product as a famous brand, and analyses three common incorrect views of seting up' famous brand.
出处
《电子质量》
1996年第5期3-5,共3页
Electronics Quality
关键词
名牌
品牌
市场
经营策略
商品
Famous brand Brand Feature Market Market strategy
