企业生存发展的基础与对策

The Basis And Strategy Of Corporation Existence And Development

分析企业与市场的关系,围绕企业在市场经济下的两个目的,提出企业生存与发展的基本对策就是在市场竞争中围绕产品与服务的质量与价格树立自己的形象。

Analyzes the relationship between enterprises and market, based on the two basic targets of enterprise under the market-directed economy, author puts forward the viewpoint that the basic strategy for enterprises development is to creating a good corporation image centering on the promotion of product and service quality and reasonable price strategy.