1Saxlehner v. Wagner, 216 US 375, 30 S Ct 298, 54 LEd 525 (1910).
2Comparative Advertising in the United States-Organization for Economic Cooperation and Development, Directorate for Financial,Fiscal and Enterprise Affairs, Committee on Consumer Policy-10.02.92.
3Directive of European Parliament and of the Council of 6 October 1997 Amending Directive 84/450/EEC Concerning Misleading Advertising so as to include Comparative Advertising (97/55/EC).
4Samia M. Kinnani Cross-border Comparative Advertising in the European Union, 19B.C. Int'l & Comp. L. Rev. 201,pp205-206.
6A Resolution on the Preliminary Programme of the European Economic Community for a Consumer Protection and Information Policy.Point 3 of the Annex to the Council Resolution of 14 Apr. 1975.
7Cornelia Pechmann and S. Rameshwar, The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation,18 Journal of Consumer Research 145 (September 1991).
8Belinda Mills Comparative Advertising - Should it be Allowed in the United Kingdom? 86 Trademark Rep. 174, p179.
9American Home Care Products Com. v. Johnson & Johnson 577 F2d 160, 165 -66, 198 USPQ 132 (CA 2 1978).
10Richard J. Leighton Materiality and Puffmg in Lanham Act False Advertising Cases: The Proofs , Presumptions, and Pretexts, The Trademark Reporter May - June, 2004.
