山东省沿海经济发达城市居民体育消费现状调查研究

Investigation Research on the Current Situation of Sports Consumption of Four Coastal Citizens in Shandong Province

主要运用了问卷调查法、文献资料法、专家调查法及数理统计法等对山东省沿海经济发达城市居民的体育消费的态度、动机、消费行为及影响因素等状况进行了调查研究,同时还了解到山东省沿海经济发达城市居民体育消费的发展趋势。在此基础上,希望该项研究能够为政府部门合理地引导与培养山东省沿海城镇居民形成积极健康的体育消费模式提供参考,并为体育产业的经营者提供有价值的经济信息。

With the combination of the documentary analysis, questionnaire investigation,expert interview and statistic analysis, this paper conducted an investigation to explore the current situation of the attitude, the motivation, action, and factors influencing sports consumption among citizens in the four coastal cities in Shandong province. The develownent trend of sports consumption among the people in the 4 coastal cities in Shandong province was also investigated, Is is anticipated to provide references for the govemment to guide and encourage the citizens to develop positive sport consumption mode, thereby providing useful information for the operators of sports industry.