社会责任:企业永续经营的基石

Social Responsibility: Cornerstone for Corporate Long-lasting Development

本文认为,企业的社会责任是企业对社会符合道德的行为,主要包括对消费者的责任,对社会的利益和发展的责任,对自然环境及社会生态平衡的责任,对企业员工的责任。企业要长远发展,必须要有核心价值观,必须讲道德,必须承担社会责任。承担社会责任不仅有利于社会大众,更有利于企业自身,它可以提升企业的社会形象和声誉,提高企业经营效益,建立员工和顾客持续稳固的忠诚,从而使企业获得长期繁荣和持续发展。

The author maintains that corporate social responsibility is the activities conforming to moral standard, these mainly include：responsibility for consumers, social interest and development,natural environment and social ecology balance and corporate employees. To ensure long-lasting development, the corporate must foster views on corn value, intensify the ethical improvement, and shoulder social responsibility. It is not only beneficial to social populace, but also to the corporation itself. It can help the corporation improve its social image and reputation, increase operation performance, maintain employee and customer loyalty, which will in turn help the corporation gain long-term prosperity and sustainable development.