北京文化旅游产品发展的战略思考

Strategic Analysis on the Development of Beijing Culture Tourism Products

文化旅游是北京的核心旅游产品,也是北京旅游业可持续发展的根本所在。因此,从文化旅游的角度研究北京旅游产品特征,分析旅游市场需求,对于明确北京旅游业的发展战略具有重要意义。本文在对北京文化旅游产品开发现状分析基础上,提出了北京文化旅游发展的战略性思路。

Culture tourism is core product of tourism industry and also the fundamental element of tourism sustainable development in Beijing. So it is significant to study on the characteristics of Beijing culture tourism products, to analysis the special needs of cultural tourists, to re-orientate the stratagem of Beijing tourism development. This paper will classify the culture tourism products in Beijing and analyze their present conditions by each type, and conclude the difficulties of developing Beijing tourism culture It will also put forward six key factors, which determine the success of cultural tourism products. Based on these, six strategic thoughts on cultural tourism will be put forward.