旅华主要群体外国游客客源市场结构特征研究——以云南省为例

A Study on Characters of the Main Inbound Tourism Market——the Case of Yunnan province

以2004年暑期云南省入境旅游市场调查数据为基础,运用数理统计方法,对云南五大主要群体入境旅游市场结构进行系统分析,发现云南省五大群体外国游客女性略多于男性,观光度假动机游客占八成以上,旅游信息多来自旅游指南I、nternet和亲友,具有大学文化程度的中青年职业技术人员所占市场份额最大,以亲友结伴或独身旅游为常见,同时五大群体之间也有较大差异。

Based on the date of tourism market investigation in yunnan province, analysis the character of the main inbound tourism market of Yunnan through system ways. Some useful conclusion can be drown that female foreigner tourists are more than male in Yunnan, that most foreigner tourists travel in china solely or with relatives or friends for sightseeing and holiday, and most of them get information through tourist guidebook, Internet, friends and relatives, and that those professional or technical with university degreey between 25-44 are the majority of inbound tourists in yunnan.