基于核心产品的企业收缩动因分析

Analysis on the Motive Cause of Enterprises' Contraction Based on Core Product Contraction

核心产品是企业生存发展的生命线,基于核心产品的企业收缩是以构建企业竞争优势和核心竞争力为目标的企业战略形式.在回顾企业收缩动因背景的基础上,提出了基于核心产品的企业收缩模式,认为培育企业核心产品是增强企业市场竞争力的根基,而增强企业竞争力则是企业收缩的直接动机.并以交易成本论、代理理论、规模不经济和负协同效应等理论为基础,分析了企业收缩的内在动因在于其价值增加,最后指出分析企业收缩动因的意义所在.

Core product is a lifeline of enterprises＇ development, the enterprise＇ s contraction based on core product is a strategy of enterprise, which aims at construction of competitive advantage and core competitive power. According to the review of motives of enterprises＇ contraction, it puts forward the pattern of it, and argues that development of enterprises＇ core product is a foundation of strengthening market competitive power, which is eternal goal of enterprises＇ contraction. On the basis of the theory of transaction cost,agency,uneconomies of scale and negative effect of coordination,it also analyses internal motive of enterprises＇ contraction, and discusses the problems about these motives.