城市的土地经营与文化经营——以厦门钟宅社地产项目为例

The Land Operation and Culture Operation of Cities——Take the Zhongzhai Land Development Project in Xiamen as an Example

钟宅社是厦门岛内惟一的少数民族村落,具有悠久的历史和独特的风情,对其进行开发,政府面临着资产平衡和文化保护两方面的挑战。对此,开发采取了土地经营和文化经营的核心策略,具体为:政府零投入,市场化运作,实现钟宅社城市化;捍卫城市原住记忆,营造一处集文化体验、商务服务、多元居住于一体的复合型开放的城市生活博物馆。

Zhongzhai village is the only minodty village on Xlamen island.It has a long history and special customs and styles.The government will face the two challenges of capital baiance and culture protection in its development.Therefore,the strategies of land operation and culture operation are adoptsd in its development.To make it concrete,the government makes zero investment in the project by Implementing the marketing operation to reach the goal of urbanization of the Zhongzhai village so as to protect the history of the city,and construct a complex-type open city-living museum combined with cultural experience,business servlce,and residence with diversity.