中国网络营销的竞争优势与发展战略

Network Marketing: Opportunity and Challenge

本文阐述了网络营销的特点,分析了中国网络营销的跨时空、多媒体、交互式、拟人化、整合性、超前性、高效性、经济性等竞争优势,指出了网络营销的市场挑战与发展障碍,对中国网络营销的产品、渠道、价格、促销等市场策略以及战略重点进行了分析研究。

In this artisle, the uriter analyzes characteristics of network marketing. The competitive superiority such as stride- space and time, multi - media, alternation, persona, fication, exceeding, high - effect and economy is also assayed. The marketing challenge and development obstruction of network marketing is pointed out. The marketing policies and key strategies of product, channel, price, sales promotion of network marketing in China are investigated.