广告中审美因素探析

Studying on the Aesthetics of Advertisement

当前的广告活动中包含有许多审美因素,主要体现为广告对精神等价值的强调,对体验的重视和对未来的展望,使人们接受广告时获得到审美体验。但这种审美是普泛、日常性的,属于大众文化的一部分。

Nowadays,Aesthetics plays a very important role in the act of advertisment. The advertisement emphasizes the value of spirit,experience, and future in order to give the audiences aesthetic taste. But the aesthetic taste is a common one and is a part of the common culture.