社会学视野下的当代城市青年的消费观

Contemporary urban youth's outlook on consumption from the perspective of sociology

当代城市青年的消费主要特点:现代性强于传统性,自发性与社会引导性同在,关注生存需要与关注精神需要互依;消费方式日趋多元化,个性化、可变性显现;消费层次分化明显,消费水平差别趋大;消费与个人的人品、伦理观念、职业性质、文化素质、兴趣爱好、行为习惯、经济条件、生活环境紧密相关;即时性显现,从众、攀比心理明显,超前、标新立异意识强烈;注重享受,消费心理尚欠成熟;奢侈消费取向受青睐;消费维权意识淡薄。其消费趋向是:科普化、简便化、艺术化、高档化、个性化、理性化、精神化、信用化、“负翁”化、人性化。

The main features of the consumption outlook of the contemporary urban youth are as follows： stronger modernity than traditionalism; coexistance of spontaneity and social guidance; mutual dependence of living needs and spiritual needs; many-faceted modes of consumption; personalization and variety ; obvious divisions of consumption levels ; big differences in consumption levels ; consumption closely related with personality; ethical concepts, professions, intellectual quality, interests, habits, economic conditions, and the living environment; instantanatiy, the psychology of following others,etc. Youths pay more attention to their en）oyment and the psychology of consumption is not matured. They are inclined to impetuosity and luxury. The concept of the protection of the consumption is weak. The tendency of consumption is heading for popularization, simplification, artisticism, high-grade, individualism, rationalization and overexpenses,etc.