湖南呼唤名牌战略——关于湖南名牌的历史、现状及对策思考

Hunan Requires Name Brand Strategy——contemplations on History,Actuality and Countermeasure of Name Brand of Hunan

湖南有着深厚的文化底蕴,湖湘文化催生出大量的“湘”字牌名牌产品。文章通过追踪湖南名牌的历史及形成原因,引发对湖南名牌现状的审视与分析,进而从更新观念、发挥优势、创立与巩固并重等方面提出了实施湖南名牌战略的对策意见。

Hunan has profound cultural residue. Gorgeous Hunan culture has ever produced a mass of well - known products of ＂Xiang＂ brand. This paper surveys and analyses the actuality of Hunan＇ s name brands through tracing their history and reasons of existence. What is more, it brings forward advices about implementing name brand strategy by means of updating conception, embodying advantages, founding and solidifying, and etc.