摘要
运用市场营销理论,阐述以读者需求为中心、一切为了读者的服务营销观念,并结合高校图书馆实际情况探讨了服务营销策略。
Service-marketing concept in which the readers＇ demand is focused with the readers＇ interests fully considered is elaborated. Service-marketing strategy of libraries in college is explored by applying marketing theory and attached to the actualities of the libraries in college.
出处
《福建工程学院学报》
CAS
2005年第5期558-560,共3页
Journal of Fujian University of Technology
关键词
高校图书馆
营销策略
服务
libraries in college
marketing strategy
service
